Neo Flow, Water In Balance

Make Believe worked together with GF Piping Systems to launch their new pressure reducing valve ‘Neo Flow’, a valve control technology designed to protect down-stream water flow networks against excessive pressure. Neo Flow had an incremental sales potential for the business of £25m+ by 2025, and a 15% market share globally.

Together with our sister company Make Studio, we created a premium, hi-tech product ahead of its time. Rather than focus on a data-rich technical product set, our CGIs pivoted towards a more visually engaging, highly creative centre.

Our work with GF Piping Systems has created a continuity between the campaigns, elevating the mother brand and creating recognition with the target consumer.