Process Automation, Together As One

Together with our sister company Make Studio, we created a global sales campaign to launch Process Automation, an integrated solution-focused service from GF Piping Systems.

The campaign needed to change the perception of GF being a components company to a full system solution provider. The aim was to highlight them as the premier partner for process automation by promoting the benefits of a system led approach.

The visual execution of the CGIs stemmed from the campaign headline ‘Together as one’. We explored the idea of ‘one’, and its relationship to a circle to create a series of visual ‘control loops’. Each ‘loop’ was constructed from our product CGIs to form a figurative letter ‘O’ – a solitary structure made of many parts.

This visual approach allowed us to showcase the clients full product offering in a dynamic and engaging way, especially across digital applications where we were able to bring the campaign to life through the use of alluring infinity animations.